Sigma Group mobile experience

Wireframes, journey maps and path to a once live Sigma mobile-friendly experience.

Client: Sigma Group
Date: August 8, 2013
Services: UX Research, UX Deliverables and Cross-Channel Strategy

01. Background

While at Sigma Group as a freelance ACD/UX Designer one of our projects together involved lead UX work, process and deliverables for a mobile-friendly version of the Sigma Group web site. What I had pushed for was a responsive experience. Some of those ideas exist in the work below and we can see how I had envisioned the trajectory of the mobile experience content evolving.

02. Roles and responsibilities.

ACD – Sr. UX Researcher | Designer
  • Competitive peer analysis
  • Sigma content audit
  • Google Analytics implementation and guide
  • Wireframes, journey maps and sitemap
  • Future state analysis and guides

Initial Steps

I started with the question “Who viewed agency websites and what content was important to them? Why?” How many clients chose vendors and partners by having some previous experience with their mobile website? What type of clients? What were competitors experiences offering their viewers?

03. IA and content strategy

Computer generated team deliverables, timelines and content recommendations for the Sigma mobile site.


While the Sigma mobile experience wasn’t that deep of an experience, the sitemap and other particulars still had to be mapped out.