Credmo Credit Monitoring
Background
Pentius, a NYC-based provider of credit monitoring and identity security solutions sought to create a premium solution that would be a competitor to household names like Credit Karma, Wallet Hub and other leaders in the credit monitoring and identity market.
How might we…
Make Credmo a standout solution for consumers seeking credit monitoring and identity services
Process
– Desk Research
– User Research
– Identity + Style Guide Development
– Wireframes
– High Fidelity UI Screens
Naming Convention + Identity
The name “Credmo” was derived from combining the initial letters of “Credit” and “Monitor”. While the name existed for the new experience, the identity, brand colors, identity and UI Designs were not and would need to be created in parallel with the desk research.
Wireframes
After the identity and style guide were locked in I started on wireframes and the experience sitemap. The color blocks in the wireframes represent early strategic thinking around content.
High Fidelity Screens
After the wireframes were approved I started the UI Design process. These are a few of the final approved screens
Conclusion
What could be added and improved in defining success metrics for Credmo?
- Usability testing with a prototype for various users during the initial phases of the UX Design process
- Iterative changes based on quantitative and qualitative data
