Book Your Look
Background
In 2011 Grey Global Group brought me in house as a Senior Digital Art Director to be a part of the team that would work on a Pantene initiative called Book Ur Look. The concept behind Book Ur Look involved Pantene partnering with hair stylists in Manhattan, NY to launch a mobile app experience(iPhone first) that would allow customers to book appointments digitally via their phones. In addition to the app I was also responsible for writing up key proposals for several initiatives to help drive customer engagement and participation.
Roles and responsibilities
- Sr. Art Director
- UI Design
