Methodology and Process
The four buckets below represent my approach to the work at Hudson Rouge
Identifying our challenges
Top level statement if something sensible comes to mind.
Here are a few of the UX recommendations and solutions that were proposed for some of the issues above as well as some of the annotated wireframes from various migration deliverables.
While Lincoln has a lot of work left to be done across several of it’s digital experiences, there are already signs of change for a better user experience. Since having left the UX work and role at Hudson Rouge I have seen many of the recommendations I put forth but were in doubt due to budget reasons or politics, go live.
Here’s a few big takeaways from this project:
- This is my 3rd AEM project in a UX capacity. I can’t state enough how critical it is for vendors and their clients to gain a complete and thorough understanding of the included features, core components, Wiki and flexibility within the AEM package/contract they’re considering. The out of the box components may not suffice for the vendors solution, the timeline for feature requests may not align with launch dates, there may be no more funding for extending the functionality of components and the time spent working with the AEM teams to get bugs things ironed out before launch should be well thought out or the experience will launch with UX, content alignment or misplacement issues and functional bugs.
- Designing towards specific internal or clients goals versus treating the project like a holistic design system and experience carries more risks than benefits when sprints or agile are not a fit for a business models work flow and process to execution and delivery.
- Avoid falling into the agency silo trap. The advertising agency model has not seen a full adoption to the type of environments that can be found in product design and service design shops, which many might argue approach problem solving in a more beneficial way to clients. Work collaboratively and remember, sharing is caring about the outcome of the clients work.
- The automotive industry on a whole has more problems to fix that can translate as springboards into autonomous solutions than most of us realize, unless we’ve spent substantial time in or around this industry.
- Smaller automotive brands are doing bolder and exciting things with smaller budgets due to a great understanding of all things digital.