Jordan 4 Oreo – OOH

Jordan 4 Billboard

OOH Advertising

Background and Process

An OOH Billboard for the upcoming Jordan 4 Oreo’s, one of the most anticipated releases of Jordan Brands remastered program. To complete this piece I shot the Jordan 4’s against a distressed background and used spacers to make the Jordan’s levitate. I then removed the spacers from the photo and separated the foreground(sneakers) from the background and used shadow work to truly give a sense that the Jordan’s were floating off the canvas. I then added crumbs and Oreo cookie’s to provide a literal connection between the nickname and final image.

Roles and responsibilities

  • Art Directon
  • Photography(sneakers)

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