Dental Professional

Background is a GSK site developed to help DHCP’s better understand what GSK products may be best suited for their patients conditions. Since a budget for content creation would not become available until 2016 I first audited the site and then created a content matrix to better understand what existing content could be leveraged.

The next step involved UX personas to help correlate the information GSK had provided in relation to identifying who their users were. Using these key takeaways I started the development of the sitemap and then annotated wireframes to later be handed off to a GSK vendor for pricing and development of the site.

Role and responsibilities

Sr. Experience Designer
  • Audit of existing site
  • Content Matrix
  • UX Personas
  • Wireframes and Sitemap
  • Client facing presentations