A social media experience
Clinique “Even Better Eyes” was a digital awareness campaign and focus created while at theLAB NYC. Clinique had just released a new product they were wildly excited about, “Even Better Eyes” and wanted a fun and engaging way to convey all of it’s benefits.
We focused the design around an isotope jQuery Masonry Grid based on the ability to shift or swap out tiles, the popularity of Pinterest with women(Clinique’s audience) and an experience that would be device agnostic while living under the facebook app architecture.
Role and Responsibilities
Sr Art Director
- Design and Art Direction
- In-house client work sessions
- Client and team presentations of designs
- Clinique “Flat” Icon set