Book Ur Look – Pantene

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Book Your Look

Background

In 2011 Grey Global Group brought me in house as a Senior Digital Art Director to be a part of the team that would work on a Pantene initiative called Book Ur Look. The concept behind Book Ur Look involved Pantene partnering with hair stylists in Manhattan, NY to launch a mobile app experience(iPhone first) that would allow customers to book appointments digitally via their phones. In addition to the app I was also responsible for writing up key proposals for several initiatives to help drive customer engagement and participation.

Roles and responsibilities

  • Sr. Art Director
  • UI Design